Waves of Appreciation: Surf Brands We Love - True Ames
It’s been a few days into our gifting campaign and we realized that this is also an opportunity to share and educate about independent surf brands we love. Learn more...
It’s been a few days into our gifting campaign and we realized that this is also an opportunity to share and educate about independent surf brands we love. Learn more...
We’re not participating in Black Friday this year. This isn’t anything personal against the event, but the idea of promoting a season of discounts is not sitting well with us...
When people come through to the 7TILL8 HQ, we often hear, "Wow. I didn't expect it to look like this. Even the space feels custom." When we moved into this...
This is Volume 3 of our Beginner Guide to Spearfishing. In case you missed it, here's Volume 1 and Volume 2. To round out our Beginner Guide to Spearfishing, we...
These days, lobster occupies a big part of our minds. We’re sharing the latest and greatest dive tools, kitchen gear, and provisions that are inspiring us this fall season.
Now that we've covered the Fundamentals, it's time to go explore your local dive area. In Volume 2: Exploring California Catch, we introduce five different types of seafood that we...
We just saw our first significant Southern California swell in a while and it's gotten us hopeful about the coming Fall/Winter surf season. Although this El Niño year's been underwhelming thus...
This past summer with no significant swell, we started getting curious about diving. More specifically, we got interested in learning how to catch our own food. It's been such an...
Those unfamiliar with “ocean cultures” are surprised to hear that surf and dive rarely overlap. It's felt taboo (even divisive at times) to explore diving as a surf brand, but...
There are more surfers than ever and working in the surf industry during these last few years has complicated our personal relationship to surfing. It's given us mixed feelings. More surfers...
It took over a week of non-stop brainstorming to decide to name the company 7TILL8. It feels nostalgic remembering those late late nights, ideating at the kitchen table in our...
Going down in surfboard length is a challenge in every surfer's journey, but progressing in adulthood requires a tremendous amount of determination. Both Monica and Olga transitioned to shortboarding as...