Anatomy of a Bottom Turn
“I always paddle out with two goals, no matter the conditions. And the main recurring one for me is a good bottom turn: one where you put your hand on...
“I always paddle out with two goals, no matter the conditions. And the main recurring one for me is a good bottom turn: one where you put your hand on...
For those in the South Bay, you’ve likely noticed Matt Pagan in the lineup. He is a well-known Los Angeles surfer who surfs with precision and confidence - when Matt’s...
The surf industry is defined by its flagship product - the surfboard - yet it’s the most challenging business to navigate, with high costs, slim margins, and complex logistics. We...
Our choice for this week is Un Mar De Colores, as they embody the positive influence of surf culture. Their non-profit vision is not only inspiring, but they also execute...
COVID-19 unexpectedly diversified the surfing community, with people of color now representing 40% of US surfers - a stark contrast to the dominant media narrative around surfing. Emocean, which launched...
We’re stoked to hear that some of you are discovering The Surfers Journal for the first time through this campaign. It’s an iconic publication that has shaped a noble narrative...
It’s been a few days into our gifting campaign and we realized that this is also an opportunity to share and educate about independent surf brands we love. Learn more...
We’re not participating in Black Friday this year. This isn’t anything personal against the event, but the idea of promoting a season of discounts is not sitting well with us...
When people come through to the 7TILL8 HQ, we often hear, "Wow. I didn't expect it to look like this. Even the space feels custom." When we moved into this...
This is Volume 3 of our Beginner Guide to Spearfishing. In case you missed it, here's Volume 1 and Volume 2. To round out our Beginner Guide to Spearfishing, we...
These days, lobster occupies a big part of our minds. We’re sharing the latest and greatest dive tools, kitchen gear, and provisions that are inspiring us this fall season.
Now that we've covered the Fundamentals, it's time to go explore your local dive area. In Volume 2: Exploring California Catch, we introduce five different types of seafood that we...